Coming soon

Research

We study how buyers make decisions, how markets change and how AI can model those realities.

This is where Unpitch will publish original studies, market research, benchmarks, data science and the methodologies behind our work.

Buyer behavior
Market research
AI evaluation
Data science
Methodologies

Research in progress

Comparing human and model reactions

Two overlapping contour fields representing human and AI reaction spaces

Research question 01

Blind evaluation

How close can AI get to a buyer's reaction, and where does it break?

We are comparing simulated buyer reactions with blind human evaluations to learn where they agree, where frontier-model baselines fail and what remains irreducibly human.

The same questions shape how Unpitch models buyer reactions.

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