We study how buyers make decisions, how markets change and how AI can model those realities.
This is where Unpitch will publish original studies, market research, benchmarks, data science and the methodologies behind our work.
Research in progress
Research question 01
Blind evaluation
We are comparing simulated buyer reactions with identity-blinded human evaluation to measure agreement, characterize systematic failure and identify judgments the models do not preserve.
The same questions shape how Unpitch models buyer reactions.
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