unpitch documentation
Find out how your outreach lands before a real person reads it, and learn what every part of the app does.
unpitch is where you test outreach before you send it. You write a message, a sequence, a post or an article, and then you either check it against the things that make cold writing fail, or get a structured reaction from one modelled buyer after they have read it in full.
Nothing here reaches a real prospect. That is the point: the first reader of a draft should not be the person you most want to reach.
Start here
What unpitch is
The loop the whole product is built around, and what a simulated reaction can and cannot tell you.
Setting up your workspace
Your first few minutes: hand over your website, let the included research read it, or skip it and build by hand.
Your first three steps
Create a persona, check a message, see if a buyer would reply.
The two things you run
Quality Check reads the draft on its own and tells you where it will lose a reader, with each finding tied to the words that caused it. It is the fast pass, and on most plans it is included rather than charged.
Simulation puts the draft in front of one of your personas, completes the read privately, and then returns a structured reaction. It is slower and it costs credits, and it answers a different question: not "is this well written" but "would this particular person reply".
Run a Quality Check
Starting one, what it costs, and what it reads.
Run your first Simulation
Choosing a reader and starting the read.
What the results are built from
Two things you own shape everything a check or a simulation says.
Your Knowledge Base holds your positioning, what you sell, who you sell it to, the objections you meet and how you sound. Your personas are the readers you test against. Both are worth getting right early, because every result downstream is only as good as they are.
What the Knowledge Base is
What it holds and what depends on it.
What a persona is
Who your drafts get read by.