Getting started
Set up your workspace, learn what unpitch does, and get your first simulated reaction from a modelled buyer.
If you only have five minutes
Skip the setup reading and do this instead. Create one persona from the role catalog, open the example message waiting in your workspace, and run a Quality Check on it. That is the fast pass, and every plan includes it. Then open Simulation on the same draft and run it against the persona you just made. That second run spends credits, 10 of them, out of the 60 a new Free organisation gets in its first month.
Two runs, and you will have seen both halves of what unpitch does: what is wrong with the writing, and what a buyer does with it anyway.
Or read first
Four short pages, in the order you need them. By the end of the last one you will have run a draft past a modelled buyer and know whether it would earn a reply.
What unpitch is
The loop the whole product is built around, and what a simulated reaction can and cannot tell you.
Setting up your workspace
Your first few minutes: hand over your website and let the included research read it, or skip it and build by hand.
What research found
Where the scan leaves you, what it wrote into your Knowledge Base, and when to go back and check it.
Your first three steps
Create a persona, check a message, see if a buyer would reply.