What unpitch is
Understand the write, check, simulate loop and what a simulated buyer reaction can and cannot tell you.
You are about to send a cold email, a LinkedIn message or a post to somebody who has never heard of you. You want to know how it reads to them before it reaches them, and you have nobody to ask. That is the gap unpitch fills.
The loop
Three moves, repeated until the message is worth sending.
Write it. Everything you write is a document. You pick what kind when you create one: Single Message, Cold Email Sequence, LinkedIn DM, LinkedIn DM Sequence, LinkedIn Post, Social Post, or Article / Blog Post. The kind matters, because a message that reads fine in an inbox reads differently in a feed.
Check it. Every document has a Quality Check panel headed Is this ready to send? A factor is one question the check reads your draft against, such as "Does the opener earn a skim past line 3?" or "Is the ask earned, clear, and cheap enough?". The panel lists the factors your document type will be read for before you press Run, and one run answers all of them before anyone reads the draft but you.
See if it would get a reply. A Persona is a simulated buyer. Open Simulation and press Simulate. The panel shows the current phase while the complete message is read privately, then returns a structured reaction. This is the part that tells you why something is not landing, not just that it is weak.
What the loop rests on
Two things sit underneath every check and every simulation.
Your Knowledge Base holds what unpitch knows about your business: positioning, offers, proof, audience, voice and alternatives. As the setup screen puts it, this context will ground advice and persona recommendations. A reaction built on a wrong idea of what you sell is wrong in an uninteresting way, so it is worth checking. Setup does not stop to ask for that: you start working, and read it over when it suits you.
Your Personas are the buyers you test against. You choose who reads your draft, and different readers react differently to the same words. That is not noise. It is the reason a message that works on one role dies on another.
What a simulation is, and is not
A simulation is one reader's reaction to your text, not a forecast. It will not tell you whether a named person will reply, it is not a deliverability or spam check, and a good reaction is not a promise of a meeting. What it does give you is a specific, readable account of where attention held and where it dropped, which is something you cannot get from staring at your own draft.
Treat a reaction the way you would treat one honest colleague reading your message over your shoulder. Useful, opinionated, and worth a second opinion from a different persona.
Who it is for
Setup asks what best describes you, and the options say plainly who the product expects: Founder, CEO, SDR, Consultant, Recruiter, Marketer, or Other. Anyone who writes to strangers for a living, in other words, and would rather find out about a flat opener from a simulation than from silence.
While work is running
Every AI run in unpitch reports one of four states: queued, running, completed, failed. Queued and running keep going if you navigate away or close the tab, so you never have to sit and watch. In the sidebar, a document with work in flight shows a slowly pulsing dot where its icon usually is.
A Simulation costs 10 credits every time. A Quality Check is included in your plan until your allowance for the period runs out, and costs 2 credits after that. Your balance and plan live in the account menu at the bottom of the sidebar.