What unpitch is
Understand the write, check, simulate loop and what a simulated buyer reaction can and cannot tell you.
unpitch helps you test outreach before it reaches a real person. You write a draft, check what weakens it, and see how a modelled buyer might react.
The loop
Write. Start a Single Message, Email Sequence, LinkedIn DM, or LinkedIn DM Sequence. The document type tells unpitch whether it is reading one message or a cadence of touches.
Check. Open Quality Check to find problems in the draft. A run evaluates the factors shown in the panel and explains its findings against your text.
React. Open Persona Reaction, choose a persona, and run a Simulation. It returns a structured reaction from that modelled buyer. Persona Reaction starts on Lite; Free includes Quality Check only.
Business context and personas
Your Knowledge Base holds sourced business context. Today, an ICP Segment file can supply context when you create a persona. Other knowledge files remain reference material for you; they are not automatically added to Quality Checks or Simulations. See What the Knowledge Base is for the current boundary.
Your Personas are the modelled buyers you test against. Choose the role that matches the reader you want to learn from. Different personas can react differently to the same words.
What a simulation is, and is not
A Simulation is one modelled reader's reaction, not a forecast. It cannot tell you whether a named person will reply, check deliverability, or promise a meeting. Use it to understand where attention held or dropped, then compare another persona when the audience is uncertain.
While work is running
You can leave a queued or running check and return later. A pulsing dot beside the document in the sidebar means work is still in progress.
A Simulation costs 40 credits. Quality Checks use the allowance included with your plan, then cost 2 credits each. Open the account menu for your current balance, or see AI credits.