Letting unpitch research your business
Fill most of your Knowledge Base from your public website, review what the scan found, and know when you can run it again.
Business research gives you a useful first draft of your Knowledge Base. You provide your company website, and unpitch reads its public pages, saves the business context it can support, and keeps the source excerpt beside each finding.
Starting a scan
If your Knowledge Base is empty, enter your website on the Start with your business context card. Otherwise, use Business research in the page header.
yourcompany.com; https:// is optional.What it reads
The scan reads public web pages, not pages that require a sign-in. Add private business context yourself. Each saved finding includes the page URL and an excerpt so you can check where it came from in the review queue.
While it runs
The Knowledge Base shows whether research is queued or in progress and updates when the run finishes. You can work elsewhere while it runs.
If a run seems stuck, return later before trying to start another one. A workspace can have only one active business research run at a time.
What it fills in
A successful scan can create seven kinds of knowledge file:
- Positioning
- Offering
- ICP segment
- Alternative
- Proof
- Objection
- Voice
It does not create Market change or Document files. You can add those yourself when you have something useful to record.
Research also suggests buyer personas and may rename the workspace to the company name it found. It leaves fields that require first-hand knowledge empty, including an Alternative's observed reasons won or lost and an Objection's underlying concern.
The findings are saved before you review them. Review lets you confirm, correct, answer, or dismiss them; it is not an approval gate. This matters most for ICP segment files, because Persona creation can already use their non-empty values.
Running it again later
Business research is included and uses no credits. A workspace gets up to two accepted starts: the first attempt and one replacement if the first does not finish. Once a scan succeeds, the included offer is complete, even if you later decide to correct some findings.
Skipping the setup card does not spend a start. It only hides the larger prompt; you can still use Business research while the offer is available.
When the included starts are gone, the research buttons disappear. You can still create and edit knowledge files by hand.
When a scan does not finish
If the website could not be read, choose Change website and check the address. If the run failed for another reason, open Business research and try the remaining included start, if one is available.
A later scan does not overwrite a value that a person has reviewed. Correct and confirm important findings before relying on them elsewhere.