Plans
Compare plans, understand research access, and choose a billing period.
Open Billing & invoices from the account menu, then choose View all plans. You can also reach Billing through Settings.
The four plans
Free receives 30 credits a month and does not require a subscription. Free includes Quality Check only. It does not include Persona Reaction, Conversion Forecast, or persona creation. Lite is the lowest plan that includes Persona Reaction and persona creation. Lite, Plus, and Pro offer larger credit and Quality Check allowances. Check the plan cards for prices and included amounts.
For persona research, the main differences are:
- Lite supports Standard personas, without live research. Free does not create personas.
- Plus allows one saved Researched persona or custom role at a time. The two share the same slot.
- Pro removes that plan-specific saved research slot limit. Workspace safety limits still apply.
Research still costs credits on Plus and Pro. Access to the feature does not make each build free. See Researched personas before choosing a plan for research.
What a plan actually includes
Included Quality Checks are separate from your monthly credits. Using an included check leaves your credit balance untouched. On paid plans, persona creation, research, and Simulations use that shared balance.
If a plan shows a maximum number of Persona Simulations, it assumes all monthly credits go to Simulations with existing personas. Building or researching personas leaves fewer credits for runs.
The first Business research run is included per workspace. See Business research for what it does.
Monthly or annually
Choose a billing period before checkout. The annual option displays a monthly equivalent and the total billed for the year. Annual subscriptions still receive credits monthly, rather than a year's credits at once.
To change an existing plan or billing period, follow Managing your subscription. You cannot buy a replacement while the current subscription is open.
When a card cannot be bought
- Only the organisation owner can purchase a plan. Ask the owner if your view is read-only.
- An existing subscription must end before you can buy another.
- Not available yet means that option is not currently available to buy; it is not a problem with your account.
- A billing notice may pause purchases or say payment management is being set up. Check that notice before retrying.
- Pilot accounts cannot make self-serve plan purchases while their current subscription is open.
Enterprise
Choose Contact sales in the plan picker and describe what you need. You can include an estimated seat count if you know it. Any organisation member can send an inquiry; you do not need to be the owner.