Building a sequence
Write a multi-step cold email or LinkedIn cadence, set the timing between touches, and have the whole sequence read as one thing.
Real outreach is rarely one message. Two document types are built for cadences: Cold Email Sequence and LinkedIn DM Sequence. Both give you a stack of cards instead of one writing area, and both are read as a series of touches rather than as separate drafts.
The canvas opens with one card already there, headed Step 1 on a cold email sequence and Message 1 on a LinkedIn sequence, with a suggested label and a suggested send day filled in for you.
What is on a step
The label. A picker offering names for what this touch is. Cold email offers First touch, Follow-up, Bump, Closer, Value-add, Case study, and Break-up. LinkedIn offers Connection request, After accept, Soft pitch, Follow-up, Value-add, Check-in, and Break-up. The search box reads Label or type your own…, and typing something that matches nothing offers Type to add a custom label. so you can use your own.
Send timing. A picker offering Same day, Next day, After 2 days, After 3 days, After 5 days, After a week, After 2 weeks, After 3 weeks, and After a month. Its search box reads Timing or day number…, and typing a plain number offers Day N as a custom pick.
Subject, on cold email steps only. One line, with the placeholder Quick idea for [Company]. Pressing Enter in it does nothing, and line breaks in pasted text are flattened to spaces.
The body. On cold email, Write the body of this email…. On a LinkedIn sequence, message 1 reads Hi [Name] — quick note before I send a request… and later messages read Write the next message in this sequence….
Suggested timing versus chosen timing
Until you pick a day, the timing chip shows a suggestion in muted italic and stores nothing. That suggestion follows the step above it, so changing an earlier step's timing shifts every suggestion below. Pick a value explicitly and that step is pinned; the ones below it go on floating until you pin them too.
The suggestion is not a placeholder to ignore. What is shown on screen is what a Simulation reads as your cadence, so an untouched ladder still means something.
Send timing is a planning label, nothing more. unpitch does not send, schedule, deliver, or track anything. The days exist so a simulated reader knows how much time passed between your messages.
Adding and removing steps
Add step or Add message sits under the last card. It appends an empty card and puts the cursor in it.
To remove one, open the three-dot menu on the card, named Step actions or Message actions, and choose Delete step or Delete message. It is the only item in that menu, and it is greyed out when only one card is left, because a sequence always keeps at least one.
Deleting shows a Step deleted or Message deleted toast with an Undo action that puts the card back in its original position.
Undo lives only as long as the toast. Once it fades, the deleted step is gone and there is no other way back to it.
The connection request counter
On a LinkedIn DM Sequence, message 1 is the connection request slot and shows a counter in the form 184 / 300, because LinkedIn caps connection request notes at 300 characters. Follow-up messages show a plain character count with no cap.
The counter is a display aid. Nothing stops you writing past 300, since unpitch does not send the message. It is there so you find out at writing time rather than when you paste into LinkedIn.
How a sequence is checked
A Quality Check or a Simulation reads the whole sequence in order, not one step at a time. Labels, timings, subjects and bodies go in together, which is the point of writing it as a sequence rather than as several Single Messages: the second message is read as a follow-up to the first, and a gap of a month reads differently from a gap of a day.
The size limits apply to the sequence as a whole: 50 steps, 10,000 characters in any one step, and 50,000 characters in total. Past that, a check refuses to run rather than reading part of it.
One thing to watch on a brand new canvas: adding blank steps is not writing. A sequence whose cards are all still empty has not created a document, even though the canvas visibly grew. Type real text into one card and the document is created on the next save.