Choosing a document type
Pick the type that matches the channel you are writing for, and know what that choice changes about the canvas and the reading you get back.
Before you write anything, unpitch asks what you are writing. The type you pick decides the shape of the canvas you get, and it tells unpitch what kind of thing it is looking at when it reads your draft. A message in someone's inbox and a post in someone's feed are read differently, so picking the wrong type gives you a reading of the wrong situation.
There are seven types.
Cold outreach
These four are on the Playground, grouped under Cold outreach.
| Type | Tagline | What you get |
|---|---|---|
| Single Message | Email, DM, or short text | One writing area, one body. The default for anything standalone. |
| Cold Email Sequence | Multi-step outreach with follow-ups | A stack of numbered step cards, each with a Subject line and a body. |
| LinkedIn DM | A single LinkedIn message | One writing area, sized for a message rather than an email. |
| LinkedIn DM Sequence | Connection request + follow-ups | A stack of numbered message cards. The first is the connection request. |
Broader
Two more sit under Broader on the Playground.
LinkedIn Post ("Thought-leadership post for LinkedIn") writes into a post card that previews roughly how the text will sit in a feed, with your own name on the byline. Under it runs a live count in the form 412 characters · 68 words · ~20 sec read.
Article / Blog Post ("Thought leadership, SEO content") is a long form writing surface. Under the title a meta line reads Empty draft while there is nothing there, and becomes 640 words · ~4 min read once you write.
Social Post
The seventh type, Social Post ("Facebook · Instagram · Twitter · Threads"), is not on the Playground tiles. You reach it from the New menu on a project page, which lists all seven types and files the new document into that project.
Social Post has no network picker and no per-network preview. The tagline names the networks it is meant for, but the canvas is one plain writing surface. Only LinkedIn Post has a card preview.
Single body types and sequences
Five of the seven give you one body to write into: Single Message, LinkedIn DM, LinkedIn Post, Social Post, and Article. Each opens with its own placeholder in the empty writing area, so you can tell at a glance which canvas you are on: Type the message you'll send…, Write the LinkedIn message you'll send…, Draft the post…, Start writing the article…, and, on a LinkedIn Post, a three line prompt beginning Open with a strong hook….
The two sequence types give you step cards instead. One empty card is waiting when the canvas opens, with a suggested label and a suggested send day already filled in, and you add the rest yourself. See Building a sequence.
What the type changes about checks
Every type gets the same two tabs in the panel beside the draft: Quality Check and Simulation. There is no separate menu of checks per type, and no type has a check another type lacks.
What the type does change is the situation your draft is read in. A LinkedIn Post is read as something scrolled past in a feed, a DM as something opened in a message list, a cold email as something sitting in an inbox. A sequence is read as a series of touches with time between them rather than as one long block. That is why it is worth picking the real type rather than putting everything in a Single Message.
Picking the type once
The type is set when you start the document. The three-dot menu on a document offers Rename, Move to project, Archive, and Delete, so if you started in the wrong type, the practical move is to start the right one and paste your text across.
Articles and posts are plain text. There is no formatting toolbar, no headings, no rich text. Write the words; formatting belongs to wherever you publish.