Choosing a document type
Pick the type that matches the channel you are writing for, and know what that choice changes about the canvas and the reading you get back.
The document type sets the editor shape and tells tests whether they are reading one message or a sequence. unpitch supports seven types, and you can start four of them in the app.
The four you can start
Home, New document, and a project's New menu offer the same four choices.
| Type | Format |
|---|---|
| Single Message | One writing area for a standalone message. |
| Email Sequence | Numbered step cards with a subject and body. |
| LinkedIn DM | One writing area for a LinkedIn message. |
| LinkedIn DM Sequence | Numbered message cards; the first is the connection request. |
The three you cannot start
LinkedIn Post, Article / Blog Post, and Social Post can arrive through an integration such as Claude Code, but the app does not currently offer them in its creation menus.
- LinkedIn Post uses a feed-style preview and shows character, word, and read-time counts.
- Article / Blog Post uses a long writing surface and shows word count and read time.
- Social Post uses one writing area with character and word counts.
Social Post has no network picker or separate preview for each network. Only LinkedIn Post has a feed-style card preview.
Single body types and sequences
Single Message, LinkedIn DM, LinkedIn Post, Social Post, and Article use one body. Cold Email Sequence and LinkedIn DM Sequence use ordered cards with timing after the first step. See Building a sequence.
What the type changes about checks
Every type can open Quality Check, Persona Reaction, and Conversion Forecast. The type still matters: a sequence is read as a series of touches with time between them, while a single-body type is read as one piece.
Picking the type once
The type cannot be changed after creation. If you chose the wrong one, start a document with the right type and paste the text into it.
Articles and posts use plain text. Apply publication formatting after you move the text to its final destination.